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Customer experience is the key influence on whether or not your customers will stay with you. Customer experience can be personal or an opinion of a trusted friend or information source.

Great Customer experience is the best marketing available it’s viral in effect as everyone wants peace of mind and good experience, so will drop a service provider if there is proof someone else is better. Customers experiences drive retention, engagement (for additional sell) and new customer acquisition.

Customer Experience in IoT and Blockchain interview with Karl Smith